KIA — Journey of Projection

2026 / Brand / Art Director

ClientKia Global, Innocean

StudioField.io

RoleArt Director

SystemsUnreal Engine, TouchDesigner, Projection Mapping

Art direction and spatial design for an immersive physical installation at Milan Design Week. Bridging physical automotive architecture with digital environments, the installation gave Kia an experiential way to express its future direction, turning design thinking into a public experience visitors could move through, sense, and remember.

ExhibitionsMilan Design Week 2026

Credits

Commissioned by — Kia Global, Innocean
Executive Creative Direction — Marcus Wendt, Xander Marritt
Executive Production — Elsa Ásgeirsdóttir
Creative Direction — Mike Hughes, Ben Kreukniet
Senior Producer — Ana Leal Aguiar
Creative Lead — Sonja Stadelmaier, Jason Wiley
3D Design — Leon Novaković, Tsingyun Zhang, Ray Chong, Margot Hofmans, Julien Bauzin, Riccardo Torresi, Misha Shyukin
Real Time Artist — Richard Burns, Torbjörn Fernström
Motion Design — Samuel Lewek
Sound Design — Jamie Teasdale
Videography + Photography — Matt Watt, James Medcraft, Julien Bauzin
Communication — Alexa Chirnoagă
Spatial Partner — Sonolee
Production Partner — WAY
AV Solution — VEng